WP Mail SMTP Blog

Transactional Email vs Marketing Email: What’s the Difference?

Emails are a core part of online communication, serving as a bridge between businesses and their customers. However, not all emails are created with the same goal in mind.

Understanding the differences between transactional and marketing emails is essential for businesses to manage their email strategies effectively.

Each type plays a distinct role. Where one ensures important information reaches your users, the other helps build relationships and drive engagement.

In this post, I’ll explain what differentiates transactional emails from marketing emails, why they matter, and how knowing the difference can improve your email deliverability and compliance efforts.

best practices for designing emails in dark mode

Best Practices for Designing Emails for Dark Mode

As someone who has spent considerable time creating engaging email campaigns, I’ve noticed a significant shift in user preferences toward dark mode.

This change has prompted me to rethink my design strategies to ensure emails remain clear and engaging, regardless of the display setting.

Through trial and error, I’ve discovered several techniques that help maintain readability and brand consistency, specifically for emails in dark mode.

In this guide, I’ll share these insights to assist you in optimizing your emails for dark mode, enhancing the experience for all your subscribers.

Introducing New One-Click Outlook Setup for WP Mail SMTP

WP Mail SMTP 4.3 introduces a new one-click setup for Outlook and Microsoft email accounts.

We’ve taken what used to be a complex process and made it incredibly simple. Now you can use your trusted Outlook, Microsoft 365, or Hotmail email account for WordPress without the technical headaches.

Plus, we’re excited to introduce Elastic Email as our newest mailer integration, giving you another powerful option for handling both transactional and marketing emails through your WordPress site.

how to verify your domain sending reputation

How to Verify Your Domain Reputation for Email Sending

When it comes to email marketing, keeping a good domain reputation is essential for making sure your messages reach your audience’s inbox.

A positive reputation can improve your open rates and overall engagement, while a low score can lead to emails being filtered out before they even reach your readers.

But how can you check if your domain reputation is on track? In this post, I’ll go ahead and explore straightforward ways to verify your domain reputation for email sending and identify what impacts it.

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Outlook SMTP Stopped Working? How To Fix Basic Authentication Error

Getting a “basic authentication disabled” error when sending emails from your WordPress site with your Outlook or Microsoft 365 email account?

Microsoft is phasing out basic authentication. Learn how to fix this issue by switching to Modern Authentication (OAuth 2.0) instead of standard SMTP to send emails from your Microsoft account smoothly.

Email Delivery Statuses Explained

Email deliverability is an essential part of your business’s communication strategy.

To guarantee your emails reach the right people and diagnose any issues that arise, it’s crucial to understand various email delivery statuses. But if you need some direction, we’re here to help.

In this guide, we’ll walk you through the key delivery statuses you’re likely to encounter and what they mean for your email campaigns. Let’s go!

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