20+ Black Friday Email Subject Lines to Drive More Opens
But instead, my open rates took a hit, and I learned the hard way that being too generic or “salesy” doesn’t work, especially when every brand is shouting the same offers.
It’s also easy to get carried away by adding too many exclamation points or spammy words like “FREE” everywhere, which isn't exactly effective anymore.
That's why in this post, I’ll discuss some tips, examples, and strategies I’ve found helpful in creating winning Black Friday subject lines.