Hamza Shahid

Writer

Expertise

Content marketing
Email marketing
Affiliate marketing
WordPress
SAAS
ERPs

Highlights

Hamza is a Content Writer for the WP Mail SMTP team at Awesome Motive, where he also contributes to WPForms. He holds a BSc in Business Administration and brings a diverse range of experience to the team.

He began his writing career at a creative agency, where Hamza honed his skills in creating blogs, tutorials, eBooks, press releases, and whitepapers. Eager to explore new opportunities, he ventured into freelancing on Fiverr, offering a variety of content services.

His career took a specialized turn when he spent six years in the cybersecurity and ERP industries, managing a portfolio of eight Managed WordPress affiliate sites. This experience gave him a strong foundation in affiliate marketing and SEO.

Joining WPForms in 2023, Hamza now focuses on creating insightful content that helps users get the most out of their WordPress experience. When he’s not behind the screen, Hamza enjoys spending quality time with his cats and exploring beaches across the city.

Transactional Email vs Marketing Email: What’s the Difference?

Emails are a core part of online communication, serving as a bridge between businesses and their customers. However, not all emails are created with the same goal in mind.

Understanding the differences between transactional and marketing emails is essential for businesses to manage their email strategies effectively.

Each type plays a distinct role. Where one ensures important information reaches your users, the other helps build relationships and drive engagement.

In this post, I'll explain what differentiates transactional emails from marketing emails, why they matter, and how knowing the difference can improve your email deliverability and compliance efforts.

best practices for designing emails in dark mode

Best Practices for Designing Emails for Dark Mode

As someone who has spent considerable time creating engaging email campaigns, I've noticed a significant shift in user preferences toward dark mode.

This change has prompted me to rethink my design strategies to ensure emails remain clear and engaging, regardless of the display setting.

Through trial and error, I've discovered several techniques that help maintain readability and brand consistency, specifically for emails in dark mode.

In this guide, I'll share these insights to assist you in optimizing your emails for dark mode, enhancing the experience for all your subscribers.

how to verify your domain sending reputation

How to Verify Your Domain Reputation for Email Sending

When it comes to email marketing, keeping a good domain reputation is essential for making sure your messages reach your audience’s inbox.

A positive reputation can improve your open rates and overall engagement, while a low score can lead to emails being filtered out before they even reach your readers.

But how can you check if your domain reputation is on track? In this post, I'll go ahead and explore straightforward ways to verify your domain reputation for email sending and identify what impacts it.

Monitoring Your Email Sending Reputation: Tools and Tips for WordPress Users

If you're running an online business and regularly communicate with customers, subscribers, or clients, you probably already know that your email sending reputation is everything.

A poor reputation means your messages might end up in spam folders or get blocked entirely, which can hurt engagement, sales, and overall effectiveness.

In this post, I’ll share some straightforward ways to monitor your email reputation, plus tools that can make this process easier to determine whether your emails land in inboxes or vanish into spam folders.

20+ Black Friday Email Subject Lines to Drive More Opens

I still remember the first time I tried crafting Black Friday email subject lines. I thought adding words like “exclusive” and “best deal” would make my emails irresistible.

But instead, my open rates took a hit, and I learned the hard way that being too generic or “salesy” doesn’t work, especially when every brand is shouting the same offers.

It’s also easy to get carried away by adding too many exclamation points or spammy words like “FREE” everywhere, which isn't exactly effective anymore.

That's why in this post, I’ll discuss some tips, examples, and strategies I’ve found helpful in creating winning Black Friday subject lines.

What To Do if Your SMTP Server Goes Down

As someone who has managed several WordPress sites over the years, I know how important it is to have a reliable SMTP server to ensure that your emails are delivered without any problems.

That’s why it’s so vital to have a plan in place for when an SMTP outage occurs. If your SMTP server goes down, emails might bounce back, critical notifications won’t reach your users, and your workflow could come to a standstill.

In this post, I’ll cover exactly what to do if your SMTP server goes down. Bear in mind that many of the tips are focused on what to do when an outage happens, but for them to work successfully, you need to have these features set up beforehand.

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Hamza Shahid

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