How to Reduce Your Spam Complaint Rate
Getting flagged as spam by too many recipients can hurt your email deliverability and increase your spam complaint rate.
That’s because every time someone marks your email as spam, it sends a negative signal to email service providers, which can damage your sender reputation.
If this happens too often, your emails might start landing in the spam folder entirely, or worse, your IP address could get blacklisted.
In this post, I’ll break down what causes spam complaints and share practical strategies I’ve used to keep my own rates low.