Marketing - WP Mail SMTP

20+ Black Friday Email Subject Lines to Drive More Opens

I still remember the first time I tried crafting Black Friday email subject lines. I thought adding words like “exclusive” and “best deal” would make my emails irresistible.

But instead, my open rates took a hit, and I learned the hard way that being too generic or “salesy” doesn’t work, especially when every brand is shouting the same offers.

It’s also easy to get carried away by adding too many exclamation points or spammy words like “FREE” everywhere, which isn’t exactly effective anymore.

That’s why in this post, I’ll discuss some tips, examples, and strategies I’ve found helpful in creating winning Black Friday subject lines.

How to Reduce Your Spam Complaint Rate

Getting flagged as spam by too many recipients can hurt your email deliverability and increase your spam complaint rate.

That’s because every time someone marks your email as spam, it sends a negative signal to email service providers, which can damage your sender reputation.

If this happens too often, your emails might start landing in the spam folder entirely, or worse, your IP address could get blacklisted.

In this post, I’ll break down what causes spam complaints and share practical strategies I’ve used to keep my own rates low.

WP Mail SMTP vs Site Mailer: Which Is the Best Email Deliverability Plugin?

Are you sending transactional emails from your WordPress website and looking for the right email deliverability plugin? While many plugins like ours utilize third-party SMTP mailers, some plugins, like Site Mailer, do not. So, what’s the difference? Let’s find out!

Choosing the Right SMTP Provider for Your WordPress Site

If you’re running a WordPress site, you probably already know that sending emails is important. Whether you’re sending out order confirmations, password resets, or newsletters, you want to make sure your emails reach your users.

Unfortunately, the built-in email system in WordPress often isn’t enough to do that. This is where an SMTP provider can help you out. SMTP providers take over the job of sending your emails to improve deliverability rates.

However, with so many options available, it can be difficult to know which one is best for your WordPress site. So, in this guide, I’ll share some tips on what to look for when selecting an SMTP provider and compare some of the best options available.

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15 Abandoned Cart Email Examples to Help You Recapture Leads

It’s frustrating when potential customers come close to purchasing only to leave their items behind at checkout.

You might wonder if sending an email can really convince them to return to your website and complete their order.

The reality is that well-crafted abandoned cart emails have a proven track record of bringing customers back!

In this guide, I’ll share some of the best examples of abandoned cart emails, breaking down why they work and how you can apply their strategies.

[Solved] Are Email Addresses Case Sensitive?

Are email addresses case sensitive? The answer is… it’s complicated!

Keep reading to find out the truth on email address case sensitivity and show you why it matters for your WordPress site and email communications. Discover how email providers handle capitalization, learn best practices for managing email addresses, and discover the details of email address standards.

Category: Marketing

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