Marketing - WP Mail SMTP

Transactional Email vs Marketing Email: What’s the Difference?

Emails are a core part of online communication, serving as a bridge between businesses and their customers. However, not all emails are created with the same goal in mind.

Understanding the differences between transactional and marketing emails is essential for businesses to manage their email strategies effectively.

Each type plays a distinct role. Where one ensures important information reaches your users, the other helps build relationships and drive engagement.

In this post, I’ll explain what differentiates transactional emails from marketing emails, why they matter, and how knowing the difference can improve your email deliverability and compliance efforts.

best practices for designing emails in dark mode

Best Practices for Designing Emails for Dark Mode

As someone who has spent considerable time creating engaging email campaigns, I’ve noticed a significant shift in user preferences toward dark mode.

This change has prompted me to rethink my design strategies to ensure emails remain clear and engaging, regardless of the display setting.

Through trial and error, I’ve discovered several techniques that help maintain readability and brand consistency, specifically for emails in dark mode.

In this guide, I’ll share these insights to assist you in optimizing your emails for dark mode, enhancing the experience for all your subscribers.

Outlook SMTP Stopped Working? How To Fix Basic Authentication Error

Getting a “basic authentication disabled” error when sending emails from your WordPress site with your Outlook or Microsoft 365 email account?

Microsoft is phasing out basic authentication. Learn how to fix this issue by switching to Modern Authentication (OAuth 2.0) instead of standard SMTP to send emails from your Microsoft account smoothly.

SendLayer vs Brevo

Are you trying to decide which mailer to integrate?

When it comes to choosing an SMTP mailer for WP Mail SMTP, SendLayer and Brevo are two top contenders. Both offer reliable email delivery services, but they serve different purposes and have unique features.

Let’s compare the two to help you decide which is best for your needs.

Try our Free WP Mail SMTP plugin

Use your favorite SMTP provider to reliably send your WordPress emails.

20+ Black Friday Email Subject Lines to Drive More Opens

I still remember the first time I tried crafting Black Friday email subject lines. I thought adding words like “exclusive” and “best deal” would make my emails irresistible.

But instead, my open rates took a hit, and I learned the hard way that being too generic or “salesy” doesn’t work, especially when every brand is shouting the same offers.

It’s also easy to get carried away by adding too many exclamation points or spammy words like “FREE” everywhere, which isn’t exactly effective anymore.

That’s why in this post, I’ll discuss some tips, examples, and strategies I’ve found helpful in creating winning Black Friday subject lines.

How to Reduce Your Spam Complaint Rate

Getting flagged as spam by too many recipients can hurt your email deliverability and increase your spam complaint rate.

That’s because every time someone marks your email as spam, it sends a negative signal to email service providers, which can damage your sender reputation.

If this happens too often, your emails might start landing in the spam folder entirely, or worse, your IP address could get blacklisted.

In this post, I’ll break down what causes spam complaints and share practical strategies I’ve used to keep my own rates low.

Category: Marketing

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