Rachel Adnyana

Senior Writer

Expertise

WordPress
Web development (HTML, CSS, PHP)
SEO
Digital marketing
Content marketing

Highlights

Rachel is a Senior Writer for WP Mail SMTP and has many years of experience in web development and online content writing. She joined the content team in 2023 and also writes for WPForms and SendLayer.

She built her first website in 1996 (when table-based layouts and animated GIFs were all the rage) and was instantly hooked. After exploring dynamic web development with PHP and becoming fascinated with coding, she went on to study for a BSc in Computer Science at Newcastle University in the UK.

Post graduation, Rachel spent four years as the website manager of one of the largest higher education colleges in the UK. During this time, she worked closely with the marketing team and started delving into the worlds of SEO and content marketing.

After leaving the UK to travel, she worked as a freelance web developer, juggled several affiliate blog side hustles, and rediscovered a love of writing as a travel blogger. After a few years, she realized she could combine her passions as a writer specializing in WordPress and digital marketing.

With over a decade of content marketing experience, Rachel has ghostwritten for several high-profile marketing experts, and her work has been featured on sites including HubSpot, ProBlogger, and The New York Times.

How To Set Up Abandoned Cart Emails in WooCommerce

Stop losing 70% of your potential sales to cart abandonment.

This complete tutorial shows you how to set up automated WooCommerce abandoned cart email sequences using FunnelKit Automations and WP Mail SMTP.

Recover lost revenue with proven email templates, optimal timing, and guaranteed inbox delivery. Includes step-by-step setup, best practices, and performance optimization tips.

GDPR Best Practices for Transactional Emails

Most WordPress sites send transactional emails every day, but few owners understand the GDPR requirements.

This guide covers everything you need to know about compliant order confirmations, password resets, and automated notifications - plus how WP Mail SMTP helps you stay on the right side of data protection law.

WordPress Email Audit: Is Your Site Sending Emails You Don’t Know About?

Your WordPress site is probably sending more emails than you realize. Password reset notifications, contact form confirmations, backup reports, and plugin updates all go out automatically.

Most WordPress site owners have no idea what emails their site actually sends or how often but I'll show you how to audit every email your WordPress site sends in just 15 minutes using WP Mail SMTP's Email Log feature.

The European Accessibility Act (EAA): Are Your Emails Compliant?

The European Accessibility Act now requires emails sent to EU users to meet WCAG 2.1 AA accessibility standards. This affects any business with EU customers, regardless of location, with potential fines up to €50,000 for non-compliance. Learn what makes emails accessible, get practical implementation tips, and discover how to audit your current email templates to ensure they welcome all users, including those with disabilities.

How To Reduce Email Bounces With Email Validation

How To Prevent Email Bounces With WordPress Email Validation

High email bounce rates are costing you money and hurting your sender reputation. While most people focus on cleaning up bounces after they happen, the smarter approach is preventing invalid emails from entering your WordPress database in the first place.

Learn how to implement email validation on contact forms, registration pages, and checkout forms to stop bad emails at the source.

How to Get More WooCommerce Reviews With Email

Product reviews are powerful social proof, yet most WooCommerce stores never collect enough of them.

In this guide you’ll learn how to boost review volume with a single automated follow-up email, starting with reliable deliverability via the WP Mail SMTP plugin and simple review-request automation using ShopMagic.

Set it up once, watch more 5-star ratings roll in, and convert new shoppers with credible feedback.

About Our Team

Rachel Adnyana