Rachel Adnyana

Content Team Lead

Expertise

WordPress
Web development (HTML, CSS, PHP)
SEO
Digital marketing
Content marketing

Highlights

Rachel is a Senior Writer for WP Mail SMTP and has many years of experience in web development and online content writing. She joined the content team in 2023 and also writes for WPForms and SendLayer.

She built her first website in 1996 (when table-based layouts and animated GIFs were all the rage) and was instantly hooked. After exploring dynamic web development with PHP and becoming fascinated with coding, she went on to study for a BSc in Computer Science at Newcastle University in the UK.

Post graduation, Rachel spent four years as the website manager of one of the largest higher education colleges in the UK. During this time, she worked closely with the marketing team and started delving into the worlds of SEO and content marketing.

After leaving the UK to travel, she worked as a freelance web developer, juggled several affiliate blog side hustles, and rediscovered a love of writing as a travel blogger. After a few years, she realized she could combine her passions as a writer specializing in WordPress and digital marketing.

With over a decade of content marketing experience, Rachel has ghostwritten for several high-profile marketing experts, and her work has been featured on sites including HubSpot, ProBlogger, and The New York Times.

Email SEO: Making Your Emails Easier to Find in the Inbox

Getting into someone's inbox is one thing. Being findable once you're there is another. Email SEO is about making sure that when a subscriber searches for something you sent them, it actually comes up. This guide covers what inbox search indexes, and the simple changes you can make to your subject lines, sender name, and email content to make every email easier to find.

SMTP Port 587 vs 465: Which Port Should You Use?

Not sure whether to use SMTP port 587 or 465 for your WordPress emails? This guide breaks down the difference between the two ports, explains how each one handles encryption, and helps you pick the right one for your email setup.

The Small Business Guide to Email Automation (From Simple to AI-Powered)

Most small business owners spend hours on emails that could send themselves. This guide walks you through every level of email automation — from making sure your transactional emails actually get delivered, to setting up welcome sequences and triggered campaigns, all the way to using AI tools that can write and send emails on your behalf.

Overlooked WordPress Settings That Break Email Delivery (And How To Fix Them)

SMTP fixes most WordPress email problems, but not all of them.

Some email failures come from basic WordPress settings that work against your SMTP configuration - admin emails pointing to dead addresses, site URLs from old staging environments, user permissions blocking notifications.

This guide shows you what to check beyond your SMTP setup.

How Card Testing Fraud Affects Email Deliverability (And How to Prevent It)

Card testing fraud attacks generate thousands of emails in hours, creating sudden volume spikes that damage your sender reputation. Discover the hidden connection between payment form security and email deliverability, and learn practical steps to protect your WordPress site from both fraud and email delivery issues.

AI-Powered Phishing: Why Proper Email Authentication Matters More Than Ever

Phishing emails used to be easy to spot. Broken English, desperate all-caps warnings, and misspelled brand names gave scammers away. AI has eliminated these tells, creating emails that sound like they come from someone who actually knows you.

Attackers can easily spoof unprotected domains to send these fraudulent emails to your customers. Learn how email authentication protocols like SPF, DKIM, and DMARC prevent domain spoofing and protect your reputation.

About Our Team

Rachel Adnyana