WP Mail SMTP Blog

What Is an Email Marketing Funnel?

Not every person who joins an email list is ready to buy right away. Some people are just curious. Others need time to compare options.

That’s where an email marketing funnel comes in, which guides potential customers from the moment they sign up to the point where they make a purchase.

It’s like a roadmap that helps people learn more about a brand. Without a structured email funnel, you risk losing leads before they even get to the buying stage.

That said, if you’re kicking off your email strategy, it’s important to understand the different stages of the marketing funnel. And that’s what I’ll be talking about in this guide!

Email Analytics: How to Use Data to Drive Results

I’ve sent a lot of emails in my time, and let me tell you, just hitting “send” isn’t enough. You need to know what happens after you send that email.

Metrics like open rates, click-through rates, and bounce rates can tell you so much about your audience’s preferences. Over time, you can use this data to create emails that get better results.

If you’re new to email analytics, don’t worry. It’s not as complicated as it sounds. Let’s dive into how you can use it to your advantage.

How To Use Discord for Team Collaboration

When most people think of Discord, they picture gamers chatting during intense matches. But over time, I’ve realized that Discord can do so much more.

It’s actually a powerful tool for team collaboration. I’ve personally used Discord to manage projects, share updates, and even host virtual meetings.

In this guide, I’ll show you how to make the most of Discord for team collaboration, based on what’s worked for me and the teams I’ve worked with.

Why Do Email Bounces Happen? (+ How To Fix Them)

Email bounces can feel like a mystery when you’re managing a campaign, especially when everything else seems to be running smoothly.

I’ve dealt with my fair share of bounce notifications, and they’re not just frustrating, but they can seriously hurt your email performance.

In this article, I’ll go over everything I’ve learned about email bounces, including what causes them, why they matter, and what practical measures you can take to fix them.

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10 Order Confirmation Email Examples to Impress Customers

When it comes to running an online business, order confirmation emails are one of the most important touchpoints you’ll have with your customers.

These emails let buyers know their order went through, and they’re a golden opportunity to reinforce trust, build excitement, and even encourage repeat purchases.

The best part? You don’t need to be a design or copywriting expert to create effective order confirmation emails. By focusing on the right elements, you can leave a lasting impression.

In this post, I’ll walk you through some of the most effective order confirmation email examples I’ve come across, and what makes them work so well.

6 Best WordPress Email Customizer Plugins

Customizing the emails sent from your WordPress site is one of the easiest ways to make your brand stand out. It helps create a more professional and personal connection with your audience.

Over the years, I’ve seen how small tweaks to email design can improve how they’re received, making them feel less like system notifications and more like meaningful communication.

In this post, I’ll walk you through some of the best WordPress email customizer plugins available. These plugins allow you to take control of your email design, ensuring it matches your brand while delivering the right message.

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