WP Mail SMTP Blog

Monitoring Your Email Sending Reputation: Tools and Tips for WordPress Users

If you’re running an online business and regularly communicate with customers, subscribers, or clients, you probably already know that your email sending reputation is everything.

A poor reputation means your messages might end up in spam folders or get blocked entirely, which can hurt engagement, sales, and overall effectiveness.

In this post, I’ll share some straightforward ways to monitor your email reputation, plus tools that can make this process easier to determine whether your emails land in inboxes or vanish into spam folders.

SendLayer vs Brevo

Are you trying to decide which mailer to integrate?

When it comes to choosing an SMTP mailer for WP Mail SMTP, SendLayer and Brevo are two top contenders. Both offer reliable email delivery services, but they serve different purposes and have unique features.

Let’s compare the two to help you decide which is best for your needs.

20+ Black Friday Email Subject Lines to Drive More Opens

I still remember the first time I tried crafting Black Friday email subject lines. I thought adding words like “exclusive” and “best deal” would make my emails irresistible.

But instead, my open rates took a hit, and I learned the hard way that being too generic or “salesy” doesn’t work, especially when every brand is shouting the same offers.

It’s also easy to get carried away by adding too many exclamation points or spammy words like “FREE” everywhere, which isn’t exactly effective anymore.

That’s why in this post, I’ll discuss some tips, examples, and strategies I’ve found helpful in creating winning Black Friday subject lines.

What To Do if Your SMTP Server Goes Down

As someone who has managed several WordPress sites over the years, I know how important it is to have a reliable SMTP server to ensure that your emails are delivered without any problems.

That’s why it’s so vital to have a plan in place for when an SMTP outage occurs. If your SMTP server goes down, emails might bounce back, critical notifications won’t reach your users, and your workflow could come to a standstill.

In this post, I’ll cover exactly what to do if your SMTP server goes down. Bear in mind that many of the tips are focused on what to do when an outage happens, but for them to work successfully, you need to have these features set up beforehand.

Try our Free WP Mail SMTP plugin

Use your favorite SMTP provider to reliably send your WordPress emails.

How to Reduce Your Spam Complaint Rate

Getting flagged as spam by too many recipients can hurt your email deliverability and increase your spam complaint rate.

That’s because every time someone marks your email as spam, it sends a negative signal to email service providers, which can damage your sender reputation.

If this happens too often, your emails might start landing in the spam folder entirely, or worse, your IP address could get blacklisted.

In this post, I’ll break down what causes spam complaints and share practical strategies I’ve used to keep my own rates low.

WP Mail SMTP vs Site Mailer: Which Is the Best Email Deliverability Plugin?

Are you sending transactional emails from your WordPress website and looking for the right email deliverability plugin? While many plugins like ours utilize third-party SMTP mailers, some plugins, like Site Mailer, do not. So, what’s the difference? Let’s find out!

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