Category: Marketing

Recent Posts

Are Email Deliverability Issues Costing Your Nonprofit Donations?

Many nonprofits choose WordPress because it’s affordable, but relying on default email settings means important messages often don’t reach supporters.

With over 16% of nonprofit emails getting lost, poor deliverability could be costing your organization thousands in donations each year.

Learn how to fix common email problems and ensure your fundraising appeals, thank you notes, and donation receipts actually reach your donors.

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How To Set Up Abandoned Cart Emails in WooCommerce

Stop losing 70% of your potential sales to cart abandonment.

This complete tutorial shows you how to set up automated WooCommerce abandoned cart email sequences using FunnelKit Automations and WP Mail SMTP.

Recover lost revenue with proven email templates, optimal timing, and guaranteed inbox delivery. Includes step-by-step setup, best practices, and performance optimization tips.

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GDPR Best Practices for Transactional Emails

GDPR Best Practices for Transactional Emails

Most WordPress sites send transactional emails every day, but few owners understand the GDPR requirements.

This guide covers everything you need to know about compliant order confirmations, password resets, and automated notifications – plus how WP Mail SMTP helps you stay on the right side of data protection law.

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How To Get More WooCommerce Reviews With Email

How to Get More WooCommerce Reviews With Email

Product reviews are powerful social proof, yet most WooCommerce stores never collect enough of them.

In this guide you’ll learn how to boost review volume with a single automated follow-up email, starting with reliable deliverability via the WP Mail SMTP plugin and simple review-request automation using ShopMagic.

Set it up once, watch more 5-star ratings roll in, and convert new shoppers with credible feedback.

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Try our Free WP Mail SMTP plugin

Use your favorite SMTP provider to reliably send your WordPress emails.

best wordpress email marketing plugins

I Tested 30+ WordPress Email Marketing Plugins – Here Are the 10 I Recommend!

Growing an email list is one of the smartest ways to build long-term relationships with your audience. When someone subscribes to your list, it shows that they are genuinely interested in what you have to offer.

If you’re using WordPress, you’ll quickly discover that email marketing has many different aspects to it. You need the right tools to gather leads, set up automations, and ensure your emails land in inboxes.

I’ve worked with plenty of email marketing plugins, and I’ve learned that not all of them are built the same. Some focus on collecting emails through popups and forms, while others help you manage email automation and tracking.

So, in this guide, I’ll walk you through some of the best WordPress plugins that support your email marketing efforts, helping you drive consistent traffic, boost engagement, and increase conversions.

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what is an email blast

What Is an Email Blast? (+ How To Do It Right)

An email blast is a mass email sent to a large group of recipients at once. Businesses use them to share announcements, promotions, or updates with their audience.

When done right, an email blast can increase engagement and bring in sales. But if you don’t pay attention to timing, content, and targeting, it can feel like just another junk email in someone’s inbox.

I’ve sent email blasts that got amazing open rates and others that barely got any clicks. The difference? How well I planned the message and targeted the audience.

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