Hamza Shahid

Writer

Expertise

Content marketing
Email marketing
Affiliate marketing
WordPress
SAAS
ERPs

Highlights

Hamza is a Content Writer for the WP Mail SMTP team at Awesome Motive, where he also contributes to WPForms. He holds a BSc in Business Administration and brings a diverse range of experience to the team.

He began his writing career at a creative agency, where Hamza honed his skills in creating blogs, tutorials, eBooks, press releases, and whitepapers. Eager to explore new opportunities, he ventured into freelancing on Fiverr, offering a variety of content services.

His career took a specialized turn when he spent six years in the cybersecurity and ERP industries, managing a portfolio of eight Managed WordPress affiliate sites. This experience gave him a strong foundation in affiliate marketing and SEO.

Joining WPForms in 2023, Hamza now focuses on creating insightful content that helps users get the most out of their WordPress experience. When he’s not behind the screen, Hamza enjoys spending quality time with his cats and exploring beaches across the city.

BIMI Explained: A Simple Way To Boost Email Trust & Open Rates

Have you ever noticed brand logos appearing next to emails in your inbox? That’s BIMI (Brand Indicators for Message Identification) at work.

It’s a growing standard that helps businesses display their verified logos in supported email clients, making it easier for recipients to recognize real messages from trusted sources.

If you send marketing emails, newsletters, or transactional updates, trust me, this small optimization can make a real difference in open rates and engagement.

You might be thinking BIMI sounds complicated, but it's actually quite simple once you know what to do. In this guide, I'll walk you through everything about BIMI so you can decide if it makes sense for your emails too.

8 Best WordPress Email Marketing Plugins To Grow Your Business

Growing an email list is one of the smartest ways to build long-term relationships with your audience. When someone subscribes to your list, it shows that they are genuinely interested in what you have to offer.

If you’re using WordPress, you’ll quickly discover that email marketing has many different aspects to it. You need the right tools to gather leads, set up automations, and ensure your emails land in inboxes.

I’ve worked with plenty of email marketing plugins, and I’ve learned that not all of them are built the same. Some focus on collecting emails through popups and forms, while others help you manage email automation and tracking.

So, in this guide, I’ll walk you through some of the best WordPress plugins that support your email marketing efforts, helping you drive consistent traffic, boost engagement, and increase conversions.

What Is an Email Blast? (+ How To Do It Right)

An email blast is a mass email sent to a large group of recipients at once. Businesses use them to share announcements, promotions, or updates with their audience.

When done right, an email blast can increase engagement and bring in sales. But if you don’t pay attention to timing, content, and targeting, it can feel like just another junk email in someone’s inbox.

I’ve sent email blasts that got amazing open rates and others that barely got any clicks. The difference? How well I planned the message and targeted the audience.

What Is an Email Marketing Funnel?

Not every person who joins an email list is ready to buy right away. Some people are just curious. Others need time to compare options.

That’s where an email marketing funnel comes in, which guides potential customers from the moment they sign up to the point where they make a purchase.

It's like a roadmap that helps people learn more about a brand. Without a structured email funnel, you risk losing leads before they even get to the buying stage.

That said, if you're kicking off your email strategy, it's important to understand the different stages of the marketing funnel. And that's what I'll be talking about in this guide!

Email Analytics: How to Use Data to Drive Results

I've sent a lot of emails in my time, and let me tell you, just hitting "send" isn't enough. You need to know what happens after you send that email.

Metrics like open rates, click-through rates, and bounce rates can tell you so much about your audience’s preferences. Over time, you can use this data to create emails that get better results.

If you’re new to email analytics, don’t worry. It’s not as complicated as it sounds. Let’s dive into how you can use it to your advantage.

How To Use Discord for Team Collaboration

When most people think of Discord, they picture gamers chatting during intense matches. But over time, I’ve realized that Discord can do so much more.

It’s actually a powerful tool for team collaboration. I’ve personally used Discord to manage projects, share updates, and even host virtual meetings.

In this guide, I’ll show you how to make the most of Discord for team collaboration, based on what’s worked for me and the teams I’ve worked with.

About Our Team

Hamza Shahid

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