Hamza Shahid

Writer

Expertise

Content marketing
Email marketing
Affiliate marketing
WordPress
SAAS
ERPs

Highlights

Hamza is a Content Writer for the WP Mail SMTP team at Awesome Motive, where he also contributes to WPForms. He holds a BSc in Business Administration and brings a diverse range of experience to the team.

He began his writing career at a creative agency, where Hamza honed his skills in creating blogs, tutorials, eBooks, press releases, and whitepapers. Eager to explore new opportunities, he ventured into freelancing on Fiverr, offering a variety of content services.

His career took a specialized turn when he spent six years in the cybersecurity and ERP industries, managing a portfolio of eight Managed WordPress affiliate sites. This experience gave him a strong foundation in affiliate marketing and SEO.

Joining WPForms in 2023, Hamza now focuses on creating insightful content that helps users get the most out of their WordPress experience. When he’s not behind the screen, Hamza enjoys spending quality time with his cats and exploring beaches across the city.

how to verify your domain sending reputation

How to Verify Your Domain Reputation for Email Sending

When it comes to email marketing, keeping a good domain reputation is essential for making sure your messages reach your audience’s inbox.

A positive reputation can improve your open rates and overall engagement, while a low score can lead to emails being filtered out before they even reach your readers.

But how can you check if your domain reputation is on track? In this post, I'll go ahead and explore straightforward ways to verify your domain reputation for email sending and identify what impacts it.

Monitoring Your Email Sending Reputation: Tools and Tips for WordPress Users

If you're running an online business and regularly communicate with customers, subscribers, or clients, you probably already know that your email sending reputation is everything.

A poor reputation means your messages might end up in spam folders or get blocked entirely, which can hurt engagement, sales, and overall effectiveness.

In this post, I’ll share some straightforward ways to monitor your email reputation, plus tools that can make this process easier to determine whether your emails land in inboxes or vanish into spam folders.

20+ Black Friday Email Subject Lines to Drive More Opens

I still remember the first time I tried crafting Black Friday email subject lines. I thought adding words like “exclusive” and “best deal” would make my emails irresistible.

But instead, my open rates took a hit, and I learned the hard way that being too generic or “salesy” doesn’t work, especially when every brand is shouting the same offers.

It’s also easy to get carried away by adding too many exclamation points or spammy words like “FREE” everywhere, which isn't exactly effective anymore.

That's why in this post, I’ll discuss some tips, examples, and strategies I’ve found helpful in creating winning Black Friday subject lines.

What To Do if Your SMTP Server Goes Down

As someone who has managed several WordPress sites over the years, I know how important it is to have a reliable SMTP server to ensure that your emails are delivered without any problems.

That’s why it’s so vital to have a plan in place for when an SMTP outage occurs. If your SMTP server goes down, emails might bounce back, critical notifications won’t reach your users, and your workflow could come to a standstill.

In this post, I’ll cover exactly what to do if your SMTP server goes down. Bear in mind that many of the tips are focused on what to do when an outage happens, but for them to work successfully, you need to have these features set up beforehand.

How to Reduce Your Spam Complaint Rate

Getting flagged as spam by too many recipients can hurt your email deliverability and increase your spam complaint rate.

That’s because every time someone marks your email as spam, it sends a negative signal to email service providers, which can damage your sender reputation.

If this happens too often, your emails might start landing in the spam folder entirely, or worse, your IP address could get blacklisted.

In this post, I’ll break down what causes spam complaints and share practical strategies I’ve used to keep my own rates low.

Choosing the Right SMTP Provider for Your WordPress Site

If you're running a WordPress site, you probably already know that sending emails is important. Whether you're sending out order confirmations, password resets, or newsletters, you want to make sure your emails reach your users.

Unfortunately, the built-in email system in WordPress often isn’t enough to do that. This is where an SMTP provider can help you out. SMTP providers take over the job of sending your emails to improve deliverability rates.

However, with so many options available, it can be difficult to know which one is best for your WordPress site. So, in this guide, I'll share some tips on what to look for when selecting an SMTP provider and compare some of the best options available.

About Our Team

Hamza Shahid