Email deliverability is an essential part of your business’s communication strategy.
To guarantee your emails reach the right people and diagnose any issues that arise, it’s crucial to understand various email delivery statuses. But if you need some direction, we’re here to help.
In this guide, we’ll walk you through the key delivery statuses you’re likely to encounter and what they mean for your email campaigns. Let’s go!
WP Mail SMTP 4.2 brings email alerts to Discord, allowing you to receive instant notifications the moment a WordPress email fails to send.
Whether you’re managing one site or many, these Discord alerts help you catch and fix email issues faster.
We’ve also added Mailjet as an additional mailer option to give you more choice and flexibility over how your WordPress emails are sent.
Do you suspect you’re suffering domain blacklisting?
Email deliverability is essential for businesses and organizations that rely on email marketing, transactional emails, and regular communication with their audience. But if your sending domain or IP address is blacklisted, your emails may not land with your recipients.
To make sure your emails reach inboxes, you need to know how to check if your domain is blacklisted and take action if it is. In this guide, I’ll walk you through the key steps to verify your domain’s reputation, restore deliverability, and safeguard against future domain blacklisting.
If you’re running an online business and regularly communicate with customers, subscribers, or clients, you probably already know that your email sending reputation is everything.
A poor reputation means your messages might end up in spam folders or get blocked entirely, which can hurt engagement, sales, and overall effectiveness.
In this post, I’ll share some straightforward ways to monitor your email reputation, plus tools that can make this process easier to determine whether your emails land in inboxes or vanish into spam folders.
Use your favorite SMTP provider to reliably send your WordPress emails.
Are you trying to decide which mailer to integrate?
When it comes to choosing an SMTP mailer for WP Mail SMTP, SendLayer and Brevo are two top contenders. Both offer reliable email delivery services, but they serve different purposes and have unique features.
Let’s compare the two to help you decide which is best for your needs.
I still remember the first time I tried crafting Black Friday email subject lines. I thought adding words like “exclusive” and “best deal” would make my emails irresistible.
But instead, my open rates took a hit, and I learned the hard way that being too generic or “salesy” doesn’t work, especially when every brand is shouting the same offers.
It’s also easy to get carried away by adding too many exclamation points or spammy words like “FREE” everywhere, which isn’t exactly effective anymore.
That’s why in this post, I’ll discuss some tips, examples, and strategies I’ve found helpful in creating winning Black Friday subject lines.