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The European Accessibility Act now requires emails sent to EU users to meet WCAG 2.1 AA accessibility standards. This affects any business with EU customers, regardless of location, with potential fines up to €50,000 for non-compliance. Learn what makes emails accessible, get practical implementation tips, and discover how to audit your current email templates to ensure they welcome all users, including those with disabilities.
Gmail started rejecting unauthenticated emails at the server level in late 2025, and Microsoft and Yahoo have introduced similar rules. If your emails don’t pass SPF, DKIM, and DMARC checks, they won’t reach the inbox.
This guide covers what Gmail’s bulk sender requirements are, what changed in 2025 and 2026, and how to get your WordPress site compliant using WP Mail SMTP.
