Rachel Adnyana

Content Team Lead

Expertise

WordPress
Web development (HTML, CSS, PHP)
SEO
Digital marketing
Content marketing

Highlights

Rachel is a Senior Writer for WP Mail SMTP and has many years of experience in web development and online content writing. She joined the content team in 2023 and also writes for WPForms and SendLayer.

She built her first website in 1996 (when table-based layouts and animated GIFs were all the rage) and was instantly hooked. After exploring dynamic web development with PHP and becoming fascinated with coding, she went on to study for a BSc in Computer Science at Newcastle University in the UK.

Post graduation, Rachel spent four years as the website manager of one of the largest higher education colleges in the UK. During this time, she worked closely with the marketing team and started delving into the worlds of SEO and content marketing.

After leaving the UK to travel, she worked as a freelance web developer, juggled several affiliate blog side hustles, and rediscovered a love of writing as a travel blogger. After a few years, she realized she could combine her passions as a writer specializing in WordPress and digital marketing.

With over a decade of content marketing experience, Rachel has ghostwritten for several high-profile marketing experts, and her work has been featured on sites including HubSpot, ProBlogger, and The New York Times.

Banner for a guide: 'How to Avoid the Gmail Promotions Tab' with a cartoon bird on blue background, a hand reaching an envelope with a notification badge, and a PRO TIP tag.

How to Avoid the Gmail Promotions Tab (11 Proven Methods)

Gmail's Promotions tab is one of the most overlooked deliverability problems for site owners. Order confirmations, password resets, and contact form notifications get filtered there more often than most people realize, and customers miss them.

The good news is that this is fixable. This guide covers 11 proven methods to get your emails into the Primary inbox, plus the testing tools you can use to confirm your changes are working.

WordPress Emails Send But Not Arriving? Full Troubleshooting Guide

WordPress Emails Sent But Not Arriving? A Complete Troubleshooting Guide

Your WordPress site says the email sent. No errors, no failures, the log shows green. But the recipient never got it.

This isn't a sending problem, it's a delivery problem, and the fix depends on where the email actually died. Walk through the diagnostic process: confirm what happened, decode the bounce, check authentication and reputation, and rule out the WordPress-specific quirks that break delivery.

How to add a feedback poll to WordPress emails

How to Add a Feedback Poll to Your WordPress Emails

Add a one-click feedback poll to any email your WordPress site sends. This tutorial walks you through building the form in WPForms, connecting it to Google Sheets for easy team access, and creating the links that capture votes through hidden fields. Works with transactional emails, newsletters, WooCommerce notifications, and more.

Gmail’s Bulk Sender Requirements In 2026: What Changed and How To Stay Compliant

Gmail started rejecting unauthenticated emails at the server level in late 2025, and Microsoft and Yahoo have introduced similar rules. If your emails don't pass SPF, DKIM, and DMARC checks, they won't reach the inbox.

This guide covers what Gmail's bulk sender requirements are, what changed in 2025 and 2026, and how to get your WordPress site compliant using WP Mail SMTP.

Email SEO: Making Your Emails Easier to Find in the Inbox

Getting into someone's inbox is one thing. Being findable once you're there is another. Email SEO is about making sure that when a subscriber searches for something you sent them, it actually comes up. This guide covers what inbox search indexes, and the simple changes you can make to your subject lines, sender name, and email content to make every email easier to find.

About Our Team

Rachel Adnyana