Product reviews are powerful social proof, yet most WooCommerce stores never collect enough of them.
In this guide you’ll learn how to boost review volume with a single automated follow-up email, starting with reliable deliverability via the WP Mail SMTP plugin and simple review-request automation using ShopMagic.
Set it up once, watch more 5-star ratings roll in, and convert new shoppers with credible feedback.
Growing an email list is one of the smartest ways to build long-term relationships with your audience. When someone subscribes to your list, it shows that they are genuinely interested in what you have to offer.
If you’re using WordPress, you’ll quickly discover that email marketing has many different aspects to it. You need the right tools to gather leads, set up automations, and ensure your emails land in inboxes.
I’ve worked with plenty of email marketing plugins, and I’ve learned that not all of them are built the same. Some focus on collecting emails through popups and forms, while others help you manage email automation and tracking.
So, in this guide, I’ll walk you through some of the best WordPress plugins that support your email marketing efforts, helping you drive consistent traffic, boost engagement, and increase conversions.
An email blast is a mass email sent to a large group of recipients at once. Businesses use them to share announcements, promotions, or updates with their audience.
When done right, an email blast can increase engagement and bring in sales. But if you don’t pay attention to timing, content, and targeting, it can feel like just another junk email in someone’s inbox.
I’ve sent email blasts that got amazing open rates and others that barely got any clicks. The difference? How well I planned the message and targeted the audience.
Not every person who joins an email list is ready to buy right away. Some people are just curious. Others need time to compare options.
That’s where an email marketing funnel comes in, which guides potential customers from the moment they sign up to the point where they make a purchase.
It’s like a roadmap that helps people learn more about a brand. Without a structured email funnel, you risk losing leads before they even get to the buying stage.
That said, if you’re kicking off your email strategy, it’s important to understand the different stages of the marketing funnel. And that’s what I’ll be talking about in this guide!
Use your favorite SMTP provider to reliably send your WordPress emails.
I’ve sent a lot of emails in my time, and let me tell you, just hitting “send” isn’t enough. You need to know what happens after you send that email.
Metrics like open rates, click-through rates, and bounce rates can tell you so much about your audience’s preferences. Over time, you can use this data to create emails that get better results.
If you’re new to email analytics, don’t worry. It’s not as complicated as it sounds. Let’s dive into how you can use it to your advantage.
When it comes to running an online business, order confirmation emails are one of the most important touchpoints you’ll have with your customers.
These emails let buyers know their order went through, and they’re a golden opportunity to reinforce trust, build excitement, and even encourage repeat purchases.
The best part? You don’t need to be a design or copywriting expert to create effective order confirmation emails. By focusing on the right elements, you can leave a lasting impression.
In this post, I’ll walk you through some of the most effective order confirmation email examples I’ve come across, and what makes them work so well.