Rachel Adnyana

Content Team Lead

Expertise

WordPress
Web development (HTML, CSS, PHP)
SEO
Digital marketing
Content marketing

Highlights

Rachel is a Senior Writer for WP Mail SMTP and has many years of experience in web development and online content writing. She joined the content team in 2023 and also writes for WPForms and SendLayer.

She built her first website in 1996 (when table-based layouts and animated GIFs were all the rage) and was instantly hooked. After exploring dynamic web development with PHP and becoming fascinated with coding, she went on to study for a BSc in Computer Science at Newcastle University in the UK.

Post graduation, Rachel spent four years as the website manager of one of the largest higher education colleges in the UK. During this time, she worked closely with the marketing team and started delving into the worlds of SEO and content marketing.

After leaving the UK to travel, she worked as a freelance web developer, juggled several affiliate blog side hustles, and rediscovered a love of writing as a travel blogger. After a few years, she realized she could combine her passions as a writer specializing in WordPress and digital marketing.

With over a decade of content marketing experience, Rachel has ghostwritten for several high-profile marketing experts, and her work has been featured on sites including HubSpot, ProBlogger, and The New York Times.

Blue hero banner with the title 'What Is Sender Score?', a left cartoon bird, a right-side email gauge illustration, and a 'PRO TIP' badge bottom left.

What Is Sender Score? How to Check and Improve Your Email Reputation

Your emails keep landing in spam, and it's not your subject lines. Sender Score reveals the reputation of the infrastructure sending your mail. This guide explains what it measures, how to check it for free, and the specific steps to improve it.

Hard Bounce vs Soft Bounce Emails: What’s the Difference (and How to Fix Both)

A hard bounce is permanent and a soft bounce is temporary, but the real problem is that WordPress can't see either one. Here's how to tell them apart, read the SMTP error codes, and find and fix both types of bounce on your site.

Banner illustrating email protocols IMAP, POP3, and SMTP with a central server graphic and user icons on the left and right.

IMAP vs POP3 vs SMTP: The Differences Explained

SMTP, IMAP, and POP3 are easy to confuse, but the distinction is simple: SMTP sends your email, while IMAP and POP3 receive it. Learn how all three protocols work, which ports they use, and what it means for the emails your website sends.

Banner for a guide: 'How to Avoid the Gmail Promotions Tab' with a cartoon bird on blue background, a hand reaching an envelope with a notification badge, and a PRO TIP tag.

How to Avoid the Gmail Promotions Tab (11 Proven Methods)

Gmail's Promotions tab is one of the most overlooked deliverability problems for site owners. Order confirmations, password resets, and contact form notifications get filtered there more often than most people realize, and customers miss them.

The good news is that this is fixable. This guide covers 11 proven methods to get your emails into the Primary inbox, plus the testing tools you can use to confirm your changes are working.

WordPress Emails Send But Not Arriving? Full Troubleshooting Guide

WordPress Emails Sent But Not Arriving? A Complete Troubleshooting Guide

Your WordPress site says the email sent. No errors, no failures, the log shows green. But the recipient never got it.

This isn't a sending problem, it's a delivery problem, and the fix depends on where the email actually died. Walk through the diagnostic process: confirm what happened, decode the bounce, check authentication and reputation, and rule out the WordPress-specific quirks that break delivery.

About Our Team

Rachel Adnyana