Rachel Adnyana

Writer

Expertise

WordPress
Web development (HTML, CSS, PHP)
SEO
Digital marketing
Content marketing
SaaS

Highlights

Rachel is a Writer for WP Mail SMTP and has many years of experience in web development and online content writing. She joined the content team in 2023 and also writes for WPForms and SendLayer.

She built her first website in 1996 (when table-based layouts and animated GIFs were all the rage) and was instantly hooked. After exploring dynamic web development with PHP and becoming fascinated with coding, she went on to study for a BSc in Computer Science at Newcastle University in the UK.

Post graduation, Rachel spent four years as the website manager of one of the largest higher education colleges in the UK. During this time, she worked closely with the marketing team and started delving into the worlds of SEO and content marketing.

After leaving the UK to travel, she worked as a freelance web developer, juggled several affiliate blog side hustles, and rediscovered a love of writing as a travel blogger. After a few years, she realized she could combine her passions as a writer specializing in WordPress and digital marketing.

With over a decade of content marketing experience, Rachel has ghostwritten for several high-profile marketing experts, and her work has been featured on sites including HubSpot, ProBlogger, and The New York Times.

Understanding Spam Rate Thresholds

Learn about spam rate thresholds, what happens when you hit them, and how to stay below them. In this guide, see acceptable spam complaint rates for popular email providers and find out how to monitor your own spam complaint rate.

You can also read some tips to reduce spam complaints, maintain a good sender reputation, and avoid spam folders so your WordPress emails hit the inbox every time.

9 Proven Strategies to Reduce Email Spam Complaints

Are high spam complaint rates hurting your email marketing efforts? Discover practical strategies to reduce email spam complaints, protect your sender reputation, and keep your messages out of the spam folder.

From implementing double opt-in to personalizing content and optimizing send frequency, these expert tips will help you craft emails your subscribers actually want to receive. Learn how to maintain a clean list, authenticate your emails, and monitor your sender reputation for long-term email marketing success.

A Beginner’s Guide to SMTP: What It Is and How It Works

SMTP is essential for reliable email delivery, but what is SMTP exactly? In this beginner's guide, learn all about how SMTP works to route your emails efficiently and securely and why it's a better option than the built-in PHP mail() function in WordPress.

Find out about SMTP servers, ports, and why implementing an SMTP plugin like WP Mail SMTP is crucial to improve your email deliverability and ensure important messages reach your users' inboxes.

Common WP Mail SMTP Issues and How to Fix Them

Having trouble with WP Mail SMTP? Don't worry, you're not alone.

In this guide, I'll walk you through the most common issues people face when they're setting up WP Mail SMTP. It covers everything from test email failures to those tricky SMTP host connection errors.

Setting up Gmail as an SMTP provider can be a bit of a headache (if you're not using WP Mail SMTP's one-click setup!), so I've got some special tips just for that.

And if your emails are ending up in spam folders (or not showing up at all), I've got you covered there too.

Should I Use a No-Reply Email Address?

Should you use a no-reply email address for your business communications? While it may seem convenient, this practice can significantly impact your customer relationships and email effectiveness.

Explore the pros and cons of no-reply addresses, discover smart alternatives that improve engagement, and learn best practices for email communication.

Find out how to balance efficiency with customer satisfaction and protect your sender reputation.

Beginner’s Guide to Email Deliverability for WordPress Sites

Struggling with WordPress emails not reaching their destination? This beginner's guide to email deliverability offers practical solutions.

Learn how to implement SMTP for instant improvement, understand and boost your domain reputation, set up crucial email authentication protocols, and effectively monitor your email performance.

Discover best practices, troubleshooting tips, and advanced techniques to ensure your WordPress site's emails - from password resets to order confirmations - always land in the inbox.

About Our Team

Rachel Adnyana