Category: Marketing

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What is email deliverability

What Is Email Deliverability (And How Do I Improve It?)

Do you want to understand what email deliverability really is and how you can improve it? Email deliverability is a very important concept because your email marketing depends on high rates of deliverability. In this article, we’re going to explain what email deliverability is and discuss best practices for improving it.

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Best free form builder plugins for WordPress

7+ Best Free Form Builder Plugins for WordPress

Form builders allow you to easily create contact forms for your site. And contact forms are highly effective for collecting leads and growing your audience.

For this article, we’ve put together a list of the best free WordPress form builders that you can use to increase your subscriber count and let people contact you easily.

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What are DMARC SPF DKIM?

What Are DMARC, SPF, and DKIM? WordPress Email Authentication Guide (for Beginners)

Last year, fake emails cost businesses and people over $10 billion. Every three seconds, someone clicks on a phishing email. These attacks happen because email has a big problem: anyone can pretend to be anyone else.

When you send an email, there’s no built-in way to prove it’s really from you. Scammers use this weakness to send millions of fake emails every day. They pretend to be banks, companies, or even your boss. 

Without the right protection, email providers can’t tell the difference between real emails and fake ones. SPF, DKIM, and DMARC fix this problem. Think of them as a three-part ID check for every email you send. 

In this article, I’ll explain how DMARC, SPF, and DKIM work together to verify your outgoing mail and make sure your messages always get through.

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Try our Free WP Mail SMTP plugin

Use your favorite SMTP provider to reliably send your WordPress emails.

What Is a DNS PTR Record?

What Is a PTR DNS Record (and Do I Need One)?

Feeling confused about PTR DNS records? Authenticating your sending domain with DNS records can help with improving email deliverability. In this post, we’ll explain everything you need to know about PTR records, including whether or not you should create one and how to do so.

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WordPress user tracking plugins

9 Best Visitor Tracking Tools for Websites [Tested]

Would you like to know more about the user activity on your WordPress site? There are many plugins available that can help you monitor user activity on the backend, or visitor activity on the frontend. In this post, we share our top recommendations for both types of user activity tracking in WordPress.

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