With over 10 years in the marketing and WooCommerce industry, I’ve come to realize that often, it’s the small details, like the emails customers receive, that leave a lasting impression.
Generic, uninspired notifications can easily be overlooked, but a beautifully designed, personalized email can build trust, reinforce a purchase decision, and even encourage repeat business.
That’s why I firmly believe in customizing WooCommerce emails. It’s a straightforward yet powerful way to make your store stand out and create a professional image, all without needing to delve into complex code.
In this guide, I’ll share my personal insights and experiences with the best WooCommerce email customizer plugins I’ve put to the test. My goal is to help you cultivate stronger relationships with your customers.
- 1. FunnelKit Automations
- 2. Email Customizer for WooCommerce by Themehigh
- 3. YayMail – WooComerce Email Customizer
- 4. Kadence WooCommerce Email Designer
- 5. Decorator WooCommerce Email Customizer
- 6. YITH WooCommerce Email Templates
- 7. Email Template Customizer for WooCommerce
- Test Your WooCommerce Email Template
How Do I Customize My Emails in WooCommerce?
You can customize your WooCommerce emails using the settings in WooCommerce. However, this only lets you change the font, colors, and logo.
If you want to do more advanced layout changes, you have 2 options:
- Edit the code in your child theme
- Install a WooCommerce email customizer plugin.
Unless you’re a developer, you’ll likely find a customizer plugin is the best option.
Best WooCommerce Email Customizer Plugins
I’ll show you how to choose the best, then explain how to test your emails by exporting them as EML files in WordPress.
If you’re looking for a quick summary, here’s a comparison of the top WooCommerce email customizers I’ve evaluated:
1. FunnelKit Automations
FunnelKit Automations aims to provide an all-in-one solution for managing customer journeys, from initial contact to post-purchase follow-ups.
With its visual automation builder and drag-and-drop email editor, it allows users to create sophisticated marketing funnels, recover abandoned carts, and send highly personalized transactional and marketing emails.
It integrates deeply with WooCommerce, enabling a wide range of automated actions based on customer behavior and order status.
Why I Like It
What immediately struck me was its incredibly powerful visual automation builder. I found it remarkably intuitive to set up complex workflows, allowing me to automate everything from abandoned cart sequences to post-purchase upsells.
The drag-and-drop email editor is a joy to use, offering extensive customization options that truly let me design emails that reflect my brand’s identity.
I’ve been able to create stunning, personalized emails that go far beyond what standard WooCommerce offers. The sheer breadth of pre-built templates and automation recipes also saved me countless hours.
For me, it effectively replaced several individual plugins I was using for email marketing, CRM, and sales funnels, leading to a much more streamlined and efficient operation.
The deep integration with WooCommerce is seamless, and I’ve found their order confirmation emails to be exceptionally well-designed and effective.
Furthermore, the support team has consistently impressed me with their responsiveness and willingness to help, which is invaluable for a tool with such extensive capabilities.
Where It Falls Short
While FunnelKit Automations is incredibly robust, I’ve observed that its comprehensive nature can be a bit overwhelming for users who only need basic email styling.
If your requirements are minimal, the extensive feature set might feel like overkill, and you might find yourself paying for functionalities you don’t fully utilize.
What’s the Price?
You’ll need to be on the Professional plan, priced at $249.50 annually, in order to use FunnelKit Automations.
2. Email Customizer for WooCommerce by Themehigh
Email Customizer for WooCommerce by Themehigh is a plugin designed to simplify the process of customizing transactional emails within WooCommerce.
The plugin offers a variety of elements that can be added to emails, such as text blocks, images, social icons, and buttons, along with dynamic placeholders for personalization.
Why I Like It
When I first started exploring email customizers, the Email Customizer for WooCommerce quickly caught my attention due to its incredibly intuitive drag-and-drop builder.
I found it remarkably easy to create and modify email templates, and the fact that I didn’t need to write a single line of code was a huge plus.
The real-time and live preview features are invaluable. I could see exactly how my changes would appear as I made them, which saved me a lot of time and guesswork.
Moreover, the dynamic placeholders are also a fantastic addition, enabling me to personalize emails with customer names and order details, which I believe significantly enhances the customer experience.
The premium version further expands its capabilities with features like multiple column layouts, custom hooks for third-party integrations, and WPML compatibility, making it a scalable solution as my store’s needs evolve.
Where It Falls Short
While I’m generally very positive about the Email Customizer for WooCommerce, I’ve noticed that the free version, while capable, can feel somewhat limited if you have more advanced customization needs.
It’s a common trade-off with free plugins, but it means that for truly unique designs or specific integrations, you’ll likely need to upgrade to the premium version.
This isn’t necessarily a drawback, as it’s common for free versions to offer a taste of the full functionality, but it’s something to bear in mind if you anticipate needing more advanced features down the line.
What’s the Price?
The cost of Email Customizer for WooCommerce begins at $39 per year for one site, and a free version is also available.
3. YayMail – WooComerce Email Customizer
YayMail allows store owners to visually design and customize all transactional emails sent from their WooCommerce store without needing any coding skills.
The plugin offers a variety of elements and dynamic placeholders to personalize email content, along with features like device preview and test email sending.
It is available in both a free version, which provides core customization functionalities, and a Pro version that includes advanced features such as shipment tracking and order status management.
Why I Like It
From the moment I started using YayMail, I was impressed by its incredibly clean and user-friendly interface. It truly simplifies the process of creating professional-looking WooCommerce emails.
I found the range of widgets and dynamic elements to be more than sufficient for personalizing emails, allowing me to insert customer-specific information and order details effortlessly. T
The ability to preview emails on different devices and send test emails is a feature I rely on heavily. It ensures that every email looks perfect before it reaches a customer’s inbox.
The Pro version, with its added functionalities like shipment tracking, further enhances the post-purchase experience, which is crucial for customer satisfaction.
Many users, including myself, have consistently praised its intuitive visual UI and the responsiveness of its customer support, which makes a significant difference when you need assistance.
YayMail is a true visual email designer plugin for WooCommerce. It has a drag and drop interface that’s clean and easy to understand.
Where It Falls Short
While YayMail excels in visual design and ease of use, I have noticed some areas where it could improve. Some users, and occasionally myself, have experienced slower response times from their support team.
While they are generally helpful, promptness can sometimes be an issue, which can be frustrating when you’re trying to resolve a time-sensitive problem.
What’s the Price?
YayMail is a premium WooCommerce email customizer, with plans kicking off at $59 per year for a single WordPress site.
4. Kadence WooCommerce Email Designer
Kadence WooCommerce Email Designer is a free plugin that allows users to customize the default transactional email templates within WooCommerce.
The plugin offers options to modify various design elements such as colors, fonts, and background, and includes prebuilt template layouts to help users get started quickly.
Why I Like It
Kadence WooCommerce Email Designer lets you easily customize the default WooCommerce email templates with a visual editor. It’s a completely free plugin that you can download from the WordPress repository.
The plugin uses the built-in WordPress customizer that most users are already familiar with. You can access it from the navigation menu under WooCommerce or from the Emails tab in the WooCommerce settings.
The plugin lets you choose from the prebuilt template layouts. It also lets you change the colors, fonts, and background color to match your brand.
You can even change the order items table style by changing the font, color, and spacing. Want to show product images in the email? Kadence WooCommerce Email Designer lets you do that too.
Tip: If you’re having trouble with emails being sent but not received, check out our guide to Kadence WooCommerce email designer not sending email notifications.
Where It Falls Short
A recurring issue I’ve seen reported by other users, and occasionally experienced myself, is with images not displaying consistently in the emails.
Because it relies on the WordPress Customizer, you won’t have the same granular control over every element or the ability to create highly complex layouts.
Lastly, for very specific or unique design requirements, it might not be entirely code-free, meaning some advanced customizations could still require a developer’s touch.
What’s the Price?
This plugin is completely free to use.
5. Decorator WooCommerce Email Customizer
Decorator WooCommerce Email Customizer is a free plugin developed by WebToffee that provides a straightforward way to customize the default appearance of WooCommerce emails.
Similar to Kadence, it integrates with the native WordPress Customizer, allowing users to modify design elements such as colors, fonts, and background with a live preview.
Why I Like It
For users who primarily need to make basic branding adjustments to their WooCommerce emails, this tool is incredibly effective. It lets you change the default look of WooCommerce emails using the native WordPress customizer.
You can get to the customizer page from the plugins page or from the Emails tab in WooCommerce settings, which makes things pretty straightforward and accessible.
The plugin lets you change every design element like the color and font of the email with just a few clicks. You also get a live preview of every change you do to the templates.
Unlike other plugins in this list, the customization is global and applicable to every email type from WooCommerce. It’s simple, but it’s free and easy to learn.
Where It Falls Short
It’s best suited for global styling rather than intricate individual email designs, which is kind of expected since its not a full drag-and-drop solution.
Additionally, it’s important to note that some older versions of the plugin have had reported vulnerabilities, so it’s crucial to ensure you’re always using the latest, most secure version available.
For users who require extensive design flexibility or advanced features beyond basic branding, Decorator might not meet their needs.
What’s the Price?
This plugin is completely free to use.
6. YITH WooCommerce Email Templates
YITH WooCommerce Email Templates is a premium plugin designed to help WooCommerce store owners customize their transactional emails.
While it doesn’t feature a live drag-and-drop editor, it allows for modifications to colors, typography, and the inclusion of elements like social network icons and custom footer text.
Why I Like It
YITH WooCommerce Email Templates is an email customizer plugin that offers 4 different layouts. It doesn’t have a live editor but comes with many features you can take advantage of.
Just like other plugins in this list, you can change the colors and typography of the email content for WooCommerce and WordPress emails.
It also lets you add social network icons to the layout and edit the footer with custom text or logos.
You can see the preview of the created template to see how it looks. The plugin only comes in a premium version but you can try the demo on the YITH website.
Where It Falls Short
The most significant drawback of YITH WooCommerce Email Templates, in my experience, is the absence of a live drag-and-drop editor. This means I don’t get the real-time, interactive design experience that some other plugins offer.
Instead, I make changes and then use the preview function to see the results, which can sometimes slow down the design process. Another important consideration is that this plugin is only available as a premium version.
Furthermore, I’ve come across some user reports, particularly in community forums, mentioning slow support response times and occasional issues with the paid version not working exactly as described.
While my personal experience with YITH support has been generally positive, these reports are worth noting for potential users who might rely heavily on prompt assistance.
What’s the Price?
YITH WooCommerce Email Templates is a premium WooCommerce email customizer, with plans kicking off at $89.99 per year for a single WordPress site.
7. Email Template Customizer for WooCommerce
Email Template Customizer for WooCommece is a drag and drop email template builder. It offers a live preview, and you can also check how it looks on mobile and desktop.
Why I Like It
All email elements are present on the left panel and you can drag them to the editor area. This opens the settings with options to edit the text or change the colors.
You can also adjust the spacing and margins to have the perfect design of your emails. The dynamic placeholders make it easy to personalize the content of the email body.
All available placeholders can be accessed by clicking the hamburger menu on the top right. There is a free version of the plugin that you can try out before committing to a paid license.
Where It Falls Short
While it offers robust email customization, I’ve observed that it doesn’t extend into broader marketing automation or CRM functionalities like some of the more comprehensive solutions I’ve reviewed.
This means if you’re looking for an all-in-one platform for sales funnels or advanced customer relationship management, you’ll need to integrate it with other tools, which can add to the complexity and cost of your tech stack.
What’s the Price?
This plugin is completely free to use.
Test Your WooCommerce Email Template
You can use the WP Mail SMTP advance email log feature to test how your emails look on different email client apps.
The bonus of this approach is that you can also use WP Mail SMTP to send emails through a transactional email provider.
Install the WP Mail SMTP Plugin
First, you’ll want to install WP Mail SMTP. To export WooCommerce emails, you’ll need the Pro license or higher.
If you want someone to set everything up for you, the Elite license is a better choice because it includes White Glove Setup for SendLayer, SMTP.com, or Brevo (formerly Sendinblue).
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If you want to do the setup yourself, first grab the plugin zip file from the Downloads page in your WP Mail SMTP account.
Click the orange Download WP Mail SMTP button to save a copy to your computer.
Next, open your WordPress dashboard and head to Plugins » Add New.
Now click the Upload Plugin button at the top of the screen.
Click Choose File to select the plugin zip file, then click Install Now to install it.
Once you’ve installed and activated the plugin, the WP Mail SMTP Setup Wizard will open. Now we’re ready to choose an email service provider for your WooCommerce store.
Set Up a Mailer For WooCommerce SMTP
Before you go ahead with the Setup Wizard, it’s worth thinking about the features you want from your email service provider. Let’s click Let’s Get Started to view the options.
WP Mail SMTP will display a list of email providers supported in the plugin. For WooCommerce, I strongly recommend that you use a transactional email provider like SendLayer for your store.
While SMTP and Gmail will work, they have lower sending limits and aren’t specifically designed for instant email delivery, which is what your customers expect.
Click the link to open our documentation for your chosen mailer now. If you have any trouble, check out this guide on how to configure your WordPress SMTP settings.
| Mailers available in all versions | Mailers in WP Mail SMTP Pro |
|---|---|
| SendLayer | Amazon SES |
| SMTP.com | Microsoft 365 / Outlook.com |
| Brevo | Zoho Mail |
| Google Workspace / Gmail | |
| Mailgun | |
| Postmark | |
| SendGrid | |
| SparkPost | |
| Other SMTP |
After completing the Wizard, we’re ready to configure the plugin’s other settings.
Want to set up multiple mailers? You can do so in the Additional Connections settings, then select a Backup Connection and configure Smart Routing.
If not, I still recommend that you enable email logging.
Enable WooCommerce Email Logging
Now we’re all set, the next thing we need to do is to enable email logging. You can turn on basic logging at the end of the Setup Wizard in Pro, along with Weekly Email Summaries.
After completing the Wizard, we also want to turn on another setting that will log the entire contents of your emails as well. To do that, head to WP Mail SMTP » Settings.
Now click the Email Log tab.
Scroll down and check the box next to Log Email Content.
You can then place a test order on your website to generate the email you want to try out.
Export WooCommerce Test Email as EML File
To test your customized WooCommerce email, you can export it as an EML file from WP Mail SMTP.
This will allow you to open the email in any email client to make sure it looks right.
First, search through your email log to find the email you want to test. Click the subject line to see more details.
On the right, click Export (EML) in the sidebar.
Now you can open your customized WooCommerce email in any app to see how it looks. That’s it! I hope this article helped you pick the best WooCommerce email customizer plugin and test your new templates.
FAQs on the Best WooCommerce Email Customizer Plugins
Email customizer plugins for WooCommerce is a popular topic of interest among our readers. Here are answers to some common queries about it:
What is the best WooCommerce email customizer plugin?
Some of the best WooCommerce email customizer plugins are Kadence WooCommerce Email Designer, YayMail, and Email Customizer for WooCommerce. They let you change the look of your order emails with drag-and-drop tools.
Can I customise WooCommerce emails without coding?
Yes. Many plugins allow you to change email text, colours, and layout using a visual editor, so you don’t need to touch code.
Is there a free WooCommerce email customizer available?
Yes, plugins like Kadence WooCommerce Email Designer and YayMail Lite offer free versions with basic features for editing emails.
How do I design WooCommerce email templates?
You can install a customizer plugin, pick a template, and then edit it with your brand logo, colours, and wording. Changes show up in real time in most plugins.
What’s the difference between a WooCommerce email customizer and a regular email plugin?
An email customizer changes the look of WooCommerce order and account emails. A regular email plugin mainly handles email sending and delivery.
Are premium WooCommerce email customizers worth paying for?
Yes, if you need advanced features like drag-and-drop design, conditional content, or extra templates, premium tools are often worth it.
Next, Print Your WooCommerce Order Emails
Now you’ve customized your emails, do you want to learn how to print them out? Check out this guide on how to print WooCommerce order emails with WP Mail SMTP.
Also, if you’d like to have more information about WooCommerce email issues, see this article on WooCommerce auto email fixes.
Ready to fix your emails? Get started today with the best WordPress SMTP plugin. If you don’t have the time to fix your emails, you can get full White Glove Setup assistance as an extra purchase, and there’s a 14-day money-back guarantee for all paid plans.
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