Growing an email list is one of the smartest ways to build long-term relationships with your audience. When someone subscribes to your list, it shows that they are genuinely interested in what you have to offer.
If you’re using WordPress, you’ll quickly discover that email marketing has many different aspects to it. You need the right tools to gather leads, set up automations, and ensure your emails land in inboxes.
I’ve worked with plenty of email marketing plugins, and I’ve learned that not all of them are built the same. Some focus on collecting emails through popups and forms, while others help you manage email automation and tracking.
So, in this guide, I’ll walk you through some of the best WordPress plugins that support your email marketing efforts, helping you drive consistent traffic, boost engagement, and increase conversions.
My Recommended WordPress Email Marketing Plugins
In a hurry? No worries! Here’s a side-by-side comparison of the WordPress email marketing plugins I’ve covered in this post. Learn more about each service with the table below:
| 🏆 | Plugin 📧 | Best For 👍 | Pricing 💰 |
|---|---|---|---|
| 🥇 | WPForms | Creating user-friendly signup forms quickly | Starts at $49.50/year |
| 🥈 | OptinMonster | Boosting subscriber growth through popups | Starts at $29/month |
| 🥉 | WP Mail SMTP | Ensuring emails from WordPress reach inboxes | Free; Pro from $49/year |
| 4️⃣ | Brevo (Sendinblue) | Email & SMS marketing automation | Free; Paid from $25/month |
| 5️⃣ | Constant Contact | Easy email list management & marketing | Starts at $20/month |
| 6️⃣ | Omnisend | Omnichannel eCommerce marketing | Free; Paid from $16/month |
| 7️⃣ | FunnelKit Automations | WooCommerce store automation & workflows | Starts at $249.50/year |
| 8️⃣ | Uncanny Automator | Connecting multiple plugins for automation | Free; Pro from $149/year |
I’ve also summarized my research below to assist you in making the best business choice. These are the top choices, along with the reasons why I recommend them.
1. WPForms
WPForms is a WordPress plugin designed to help you create forms without coding. It’s built for businesses, bloggers, and anyone who needs an easy way to collect information. You can create contact forms, payment forms, surveys, and more using a simple drag-and-drop editor.
If you’re serious about email marketing, WPForms helps you capture leads and connect with email marketing services like Brevo, Mailchimp, and ConvertKit. Instead of dealing with manual exports and imports, new subscribers go directly into your email list, keeping everything organized and automated.
Why I Love WPForms
WPForms makes collecting leads effortless. Every form submission can automatically send new contacts to my email list, cutting down on the time spent managing subscribers. It works well with email services, so I don’t have to manually transfer data.
The conditional logic feature is another huge benefit. It lets me show or hide fields based on user responses, keeping forms short and relevant. This helps improve conversions since people are more likely to complete forms that don’t ask unnecessary questions.
WPForms also supports double opt-in confirmations, which is a must for keeping email lists engaged. Instead of adding people to my list the moment they fill out a form, I can require them to confirm their email address first. This helps filter out spammy signups and keeps my deliverability rates high.
I also like how WPForms helps reduce spam. With built-in spam protection, my forms don’t get flooded with junk submissions, which means my email list stays clean. Plus, I can add CAPTCHA or use the built-in anti-spam tools to block bots before they even hit my inbox.
How Much Does WPForms Cost?
WPForms offers a free version with basic features, but if you’re serious about growing your email list, the premium plans are worth considering. Pricing starts at $49.50 per year for the Basic plan, which includes essential form-building tools. Meanwhile, the Pro plan ($199.50 per year) provides access to advanced features like email marketing integrations, conditional logic, and payment processing.
2. OptinMonster
OptinMonster is a powerful tool for website owners who want to grow their email list and turn visitors into subscribers. It helps businesses, bloggers, and eCommerce stores create targeted opt-in forms that encourage people to sign up by making sure the right offer appears at the right time.
This plugin is ideal for anyone looking to improve their email marketing. It offers popups, slide-ins, floating bars, and other form types designed to capture attention without annoying users. With its targeting and automation features, you can personalize campaigns based on visitor behavior, making it easier to build a quality email list.
Why I Love OptinMonster
One of the best things about OptinMonster is its Exit-Intent® Technology. I’ve used it to recover potential leads by displaying a targeted offer just as a visitor is about to leave. This has helped me grow my email list without having to increase website traffic.
The ability to A/B test opt-in forms is a significant advantage. Rather than relying on guesswork, I can develop two different versions of a form and determine which one yields better results. This approach allows me to improve my strategy and enhance sign-up rates over time.
OptinMonster also helps keep my list clean by preventing spam signups. It has built-in filtering to block fake or temporary email addresses, which means I don’t waste time on subscribers who aren’t genuinely interested. This is especially important when sending marketing emails because it improves open rates and deliverability.
I also appreciate the numerous email marketing integrations available. The plugin connects directly with email marketing services like Drip, MailChimp, Constant Contact, and Active Campaign, so new subscribers are added automatically. That way, I don’t have to manage lists by hand.
How Much Does OptinMonster Cost?
OptinMonster offers different pricing plans based on features and usage. The Basic plan ($7/mo) is affordable for smaller sites, while the Pro plan ($29/mo) unlocks advanced targeting, integrations, and eCommerce-focused features. Pricing is based on a yearly subscription, so it’s a good idea to choose a plan that fits both your budget and your long-term email marketing needs.
3. WP Mail SMTP
WP Mail SMTP isn’t an email marketing plugin, but it plays a huge role in making sure emails from WordPress actually reach people. If you’re sending subscriber confirmations, contact form notifications, or order receipts, you need a way to stop them from going to spam or disappearing altogether.
If you’re using WPForms for lead generation or OptinMonster for popups, this plugin is really crucial. WP Mail SMTP connects your WordPress site with a trusted email provider, so every message reaches the inbox instead of vanishing into the unknown. Without it, even the best email marketing strategies can fall apart.
Why I Love WP Mail SMTP
Setting it up is quick. I’ve worked with WordPress for years, and I know how frustrating email problems can be. WP Mail SMTP lets me connect my site to services like SendLayer, SMTP.com, and Gmail without messing with complicated server settings.
Once it’s running, I don’t have to wonder if emails are being sent. I know that if someone has signed up using a form I created with WPForms or through an OptinMonster popup, the email notification thanking them for signing up and providing further instructions will reach their inbox.
I can also check email logs inside WordPress to see the status of every message, and if any email fails to get delivered, I can resend them at the click of a button. To fix any plugin conflict issues, I also appreciate the Force Name and Force Email features to create a consistent experience for all email messaging.
For larger websites that have to send a lot of emails, I also like the fact that WP Mail SMTP offers the flexibility of setting up a backup connection. Or, if I have to send different types of emails using separate SMTP providers, I can easily set everything up using their clever smart routing feature.
How Much Does WP Mail SMTP Cost?
WP Mail SMTP has a free version with basic email routing, but if you want features like email logs, reporting, and priority support, the Pro plan starts at $49 per year. There are also higher tiers with extra tools like backup connections and smart email routing for growing businesses.
4. Brevo (formerly Sendinblue)
Brevo is an all-in-one email marketing solution built for businesses that want more than just newsletters. It’s designed to help you grow and manage your contact list while keeping everything organized inside WordPress. It also helps website owners send newsletters, automate messages, and track engagement.
This plugin is great for anyone looking to build and manage an email list, from small business owners to bloggers and eCommerce stores. Since it connects directly with WordPress, it makes sending email campaigns and managing contacts more convenient.
Why I Love Brevo
Setting up Brevo is simple, which I appreciate. It connects directly to WordPress, so I can send campaigns and manage contacts without switching between platforms. This makes email marketing much easier to manage, as I can set up campaigns through a huge list of templates.
I also like how it handles automation. If I want to send a welcome email to new subscribers or follow up with customers based on their actions, I can set up workflows without any technical steps. Everything runs in the background, saving me time.
The segmentation features are another plus. Instead of sending the same email to everyone, I can group contacts based on behavior, preferences, or past purchases. This way, each email feels relevant to the person receiving it, which improves engagement.
Another thing worth mentioning is the built-in analytics. I can track open rates, click rates, and conversions without using a separate tool. Being able to see what’s working (and what’s not) helps me fine-tune my approach and improve results over time.
How Much Does Brevo Cost?
Brevo offers a free plan with a limited number of email sends per month. Paid plans start at $9 per month and scale based on how many emails you send.
Since pricing isn’t tied to contact lists, it’s a good option for businesses that want to grow their audience without worrying about extra costs.
5. Constant Contact
Constant Contact is a popular WordPress plugin that helps you manage your email marketing without needing complicated setups. It’s mainly built for small businesses, bloggers, and nonprofits that want to grow their email lists and easily send regular newsletters or announcements.
You’ll find this plugin helpful if you’re new to email marketing or don’t have a big team to handle complex marketing software. It integrates smoothly with WordPress, making tasks like adding signup forms and sending emails straightforward for beginners.
Why I Love Constant Contact
I like how simple Constant Contact makes creating newsletters. Their drag-and-drop editor is easy enough for anyone, even if you’ve never created an email before.
Another big plus is their huge library of email templates. No matter what type of content you’re sharing, you’ll probably find a template that looks professional and matches your style.
One more feature I use a lot is their built-in reporting. It gives me clear, easy-to-understand stats on how many people opened my emails, who clicked on links, and how my audience is responding overall.
Lastly, I appreciate how Constant Contact integrates smoothly with WordPress using a plugin. I don’t have to manually add subscribers or spend extra time switching between my WordPress dashboard and Constant Contact’s website.
How Much Does Constant Contact Cost?
Constant Contact starts at $12 per month for basic features, with more advanced plans available if you need extra options or have a larger email list. They also offer a free trial if you want to test it out first.
6. Omnisend
Omnisend is an email marketing plugin built mainly for eCommerce businesses. It helps them send emails, automate sales messages, and track results easily.
If you have an online store on WordPress, Omnisend can help you grow your email list faster. It’s ideal for store owners who want to send promotional emails and keep shoppers coming back.
Why I Love Omnisend
I really love Omnisend because it makes setting up automated email campaigns easy. It helps me send welcome emails or remind customers about items they left in their cart, saving lots of time.
Omnisend also has great features for segmenting my customers. I can group them by what they bought or how often they shop, which helps me send better, more relevant emails.
Another thing I find useful is how it connects with WooCommerce. Sales data syncs right into Omnisend, so I always know which emails led to purchases.
Lastly, the reporting features are simple but helpful. I get clear insights into how my emails perform, so I can always improve future messages.
How Much Does Omnisend Cost?
Omnisend has a free plan that lets you send up to 500 emails each month to 250 contacts. Paid plans begin at $16 per month, and pricing goes up based on your contact list size and the features you want.
7. FunnelKit Automations
FunnelKit Automations is a WordPress plugin that helps you automate your marketing and email efforts. It’s made specifically for online store owners or marketers who want to save time and get better results from their email lists.
If you run an eCommerce store with WooCommerce, FunnelKit Automations can make managing emails and customer communication much easier. You can set up automatic follow-ups, welcome messages, and even track purchases directly within WordPress.
Why I Love FunnelKit
What I find helpful about FunnelKit is how it makes automation easy, especially if you have a busy store. I can quickly set up abandoned cart emails, helping me bring back customers without manually reaching out to each person.
Another nice feature is the clear reporting dashboard. I can easily see which emails are doing well and which ones might need some changes.
The plugin also connects directly with WooCommerce, pulling order information right into your email campaigns. This helps me send more targeted messages without extra work.
Lastly, FunnelKit’s interface is user-friendly. Even if you’re new to email automation, you’ll find it straightforward to create effective email sequences quickly.
How Much Does FunnelKit Cost?
FunnelKit Automations offers plans starting from $99.5 / per year for a single website. They also offer discounted bundles if you need it for more sites or want additional features.
8. Uncanny Automator
Uncanny Automator is a helpful WordPress plugin that connects different plugins on your website and makes them work together. It’s especially useful if you have many WordPress plugins and need to automate tasks to save time.
If you use WordPress plugins for email marketing, like WPForms or OptinMonster, you’ll find Uncanny Automator helpful. It lets you create rules where actions in one plugin trigger automatic responses in another.
Why I Love Uncanny Automator
I appreciate how easy it is to set up automatic actions with Uncanny Automator. I use it to connect plugins like OptinMonster and WooCommerce to my email tools.
Uncanny Automator also provides clear reports on the tasks it has completed. This helps me keep track of which automations are most useful and effective. I can easily adjust my automation if I see room for improvement.
The plugin also has a user-friendly interface, which makes automation tasks easy even for beginners. It guides you clearly through each step, so I never feel confused. Setting up complex automations is very simple!
How Much Does Uncanny Automator Cost?
Uncanny Automator offers a free version that allows basic automation. For more advanced features and unlimited use, paid plans start at $149 per year.
FAQs — Best WordPress Email Marketing Plugins
WordPress email marketing plugins are a popular topic of interest among our readers. Here are answers to some common queries about them:
What’s the easiest WordPress plugin to start building an email list?
OptinMonster is the easiest plugin to quickly build an email list. It helps you create attractive signup forms and popups without needing technical skills.
How do I connect an email marketing plugin to WordPress forms?
You can connect your email plugin to WordPress forms using WPForms. It integrates easily with platforms like Mailchimp, Constant Contact, or Brevo in just a few clicks.
Are there free email marketing plugins for WordPress?
Yes, there are free email marketing plugins like Brevo and Omnisend. They offer basic features for beginners to grow their email lists without any upfront costs.
What is the best CRM for WordPress?
HubSpot CRM is the best CRM for WordPress because it’s easy to use and free to start. It manages customer information, tracks interactions, and integrates directly with your site.
Next, Check Out These Best Plugin Roundups
WordPress email plugins can do much more than just sending out transactional emails and marketing emails. Here are some of our roundups on WordPress plugins for managing your WordPress emails better:
- Best Email Tracking Plugins
- Best Transactional Mailers
- Best WooCommerce Email Customizers
- Best WordPress Newsletter Plugins
- Best Visitor Tracking Tools
Ready to fix your emails? Get started today with the best WordPress SMTP plugin. If you don’t have the time to fix your emails, you can get full White Glove Setup assistance as an extra purchase, and there’s a 14-day money-back guarantee for all paid plans.
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