1. I prefer to never ever use a “no-reply” address. Instead, even those automatic emails like password reset etc. contain a note similar to this:

    “If you have any questions or problems, please simply reply to this mail.”

    Two big advantages: 1. much easier for the recipient, 2. much easier for us at customer support because we can immediately see from the quoted mail what it’s about and likewise important, the actual email address that the user is registered with.

    (Users are not always smart. The use different email addresses and claim something doesn’t work but they have registered the other address than they are trying to use now or whatever. )

    If I see a “no-reply” address it tells me: This company has low standards for customer support and they probably don’t want you to contact them at all.

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